How to Maximize Resources

Maximize Marketing ResourcesResources are precious, no matter what your budget or staffing level is


1. To get more from existing resources:

  • Avoid duplication of effort and investment
  • Prevent rework and scrap
  • Simplify work flows and hand-offs
  • Plan thoroughly for people and process needs before tech buys
  • Use metrics to prioritize effort and investment
  • Improve commitment follow-through


2. To get additional resources:

  • Make compelling business cases
  • Improve strategy deployment
  • Earn your CFO's trust by doing all of the above


Whatever your role in Marketing is, maximizing resources is essential.

  • Mastering these techniques is easier said than done!
  • Figuring it out is a never-ending battle.
  • Building your whole department's efficiency is even harder.

That's life as we've known it to-date.


Now, with the Marketing Future Forum:

  • Master these techniques in small bites of time, while waiting for everyday things.
  • Make mini plans for same-day application and experimentation.
  • Peers quickly see the value by seeing how the idea fits their situation.

Now you can rapidly build collective capability for maximizing resources.




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