How to Minimize Chaos

Minimize Marketing Chaos

Chaos is accentuated in a fast-paced work environment. 

Yet juggling multiple balls can be positive, with minimal negatives.

1. To minimize chaos in your job:

  • Prevent duplicated work, scrap and rework
  • Simplify work flows and hand-offs
  • Align your efforts with your stakeholders' care-abouts
  • Get clarity on requests and commitments 
  • Emphasize follow-through


2. To minimize chaos in your department:

  • Rally around something customers care about
  • Be consistent
  • Identify next steps in every meeting and conversation
  • Review the previous meeting's "next steps" at the start of every meeting
  • Make decision rationale transparent
  • Provide strategic context for all efforts
  • Foster collaboration
  • Streamline work flows
  • Design-in silo-bridging in all efforts


Whatever your role in Marketing is, minimizing chaos is essential.

  • Mastering these techniques is easier said than done!
  • Figuring it out is a never-ending battle.
  • Spurring your whole department's chaos reduction is even harder.

That's life as we've known it to-date.


Now, with the Marketing Future Forum:

  • Master these techniques in small bites of time, while waiting for everyday things.
  • Make mini plans for same-day application and experimentation.
  • Peers quickly see the value by seeing how the idea fits their situation.

Now you can rapidly build collective capability for minimizing chaos.




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